About The Logo
The Capital Goods logo was one of the most difficult hurdles we've had so far. Our logo was inspired by the Transcend glyph/symbol. It means - be or go beyond the range or limits of (something abstract, typically a conceptual field or division. That meaning of transcend is what we live up to, trying our absolute best and going beyond what we think our limits are. We combined The Capital Goods initials (C and G) into the transcend symbol. We could not be any more excited about The Capital Goods logo. Not only does it have a strong meaning but it is also bold and simple at the same time.